InSoul Living

InSoul Living (formerly IronVan) presents itself as a New Zealand-based furniture brand focused on Scandi, mid-century, Japandi and Italian modern aesthetics, offering both residential and commercial/office pieces. The site emphasizes handcrafted, purpose-driven furniture made from solid timber and premium materials—specifically FAS-grade oak, ash, rubberwood and North American cherrywood—framed around durability and everyday family life. Product categories are organized by room (living, dining, bedroom, home office, entrance/hallway and accessories) and include core items such as dining tables, sofas, coffee and TV units, armchairs, beds and storage (dressers, tallboys, shoe cabinets), plus benches and occasional seating. Design and materials messaging highlights tactile, organic finishes and signature details: the PJ collection features 100% solid cherrywood with an “A-frame” leg design and rattan elements; other pieces reference natural rattan, top-grain leather, black-stained ash, and modern industrial styling. The range includes bespoke-style offerings and occasional pre-order listings, with periodic sales and discounted items shown alongside full-price products. Several product examples and price points are visible on the site, indicating a mix of mid- to higher-end pricing tiers. Positioning and customer experience are central themes: the brand describes end-to-end involvement from design to delivery, an emphasis on skilled local craftsmanship, and a family-to-family ethos. The site promotes customer support touchpoints—help & FAQs, product care and warranty information, pickup & delivery options—and features a showroom in Pakuranga Plaza (Shop 127, opposite Woolworths) with published hours (Tuesday–Sunday, 11:00–17:00). Testimonials and reviews are displayed, reflecting customer satisfaction with quality, service and delivery, though no independent verification is provided on the page. Operational notes relevant to co-living decision-makers: InSoul offers furniture for both home and commercial settings, a supply-chain claim of hands-on involvement, and options for customization or pre-order on select items. The product mix supports multi-occupant spaces through versatile seating, durable timber tables, storage solutions and modular living accessories that align with Scandinavian and Japandi principles—prioritizing simplicity, longevity and natural materials. The site also hosts a blog with practical styling and care content, and a newsletter option for promotions and updates. Overall, the webpage portrays a design-led furniture supplier geared toward customers seeking solid-wood, crafted pieces with a contemporary minimalist aesthetic.