Willys Hemma Göteborg Friskväderstorget

Willys is a prominent supermarket chain in Sweden that emphasizes affordability and sustainability in its operations. The company promotes its business model as offering Sweden's cheapest grocery bags, making it accessible for all consumers to purchase quality food products. The store is particularly proud of its extensive selection of fresh produce, including Swedish meats and a wide array of organic options, ensuring that customers can find fresh and seasonal fruits and vegetables. The commitment to sustainability is evident in that Willys stores are certified with the "Bra Miljöval" label, which is recognized by the Swedish Society for Nature Conservation. This certification indicates that Willys actively engages in environmental initiatives and maintains a substantial inventory of eco-friendly and organic products. Additionally, customers are encouraged to opt for climate-smart transportation options when visiting the store, demonstrating the company's broader commitment to reducing its ecological footprint. Willys also actively promotes offers and discounts through its Willys Plus loyalty program, rewarding customers with further savings, such as a discount for new customers. The supermarket focuses on providing good quality food at competitive prices while engaging in initiatives to minimize food waste, illustrated by its "svinnsmart" (waste smart) program. This program aims to ensure that surplus food is managed responsibly, further highlighting Willys' role in fostering community well-being through conscious consumption practices. Overall, Willys positions itself as a practical and environmentally responsible choice for everyday shopping, catering to a diverse range of consumer needs while emphasizing cost-effectiveness and sustainable practices.