Proper Living

Proper Living is a contemporary accommodation provider aimed at students and young professionals in Cape Town, featuring a range of living spaces beginning at R9,000 per month. Launched in 2021 by entrepreneurs Caspar Lee and Benji Schaffer, Proper Living operates six properties in Johannesburg's vibrant neighborhoods, including Observatory, Woodstock, and Green Point. The brand emphasizes creating a thriving environment by adhering to three core principles: advanced security, functional design, and a supportive community atmosphere. The accommodation options include a variety of living units such as studios, two-bedroom, three-bedroom, and four-bedroom apartments, appealing to different lifestyles and social preferences. Each living space is fully furnished and equipped with smart amenities, ensuring comfort and convenience. Safety is prioritized with features such as 24/7 security personnel, state-of-the-art surveillance systems, and access control through an advanced card system. Furthermore, the Proper Living app, called Swift, enhances the living experience by providing easy access to building management, incident reporting, and other essential services. Designed with functionality in mind, each space is thoughtfully laid out to maximize usability while fostering community engagement. The design ethos is inspired by the Sociable Weaver bird, known for building intricate nests that promote social cohabitation among its members. This concept translates into Proper Living, where residents can cultivate friendships and shared experiences alongside their personal living arrangements, effectively creating a familial environment among the residents. Proper Living also addresses essential needs for modern living with fast Wi-Fi connectivity and amenities that cater to both security and convenience. Residents can enjoy communal areas for social interaction, ensuring that while they have their privacy, they can also partake in a vibrant community culture. Overall, Proper Living presents a well-rounded living solution for students and young professionals looking to thrive in Cape Town's dynamic urban landscape.